Regulatory agencies establish the “rules of the road” for food manufacturers. Knowing the ins and outs of these rules is essential to every food sector company’s success. Ensure your product is rightfully aligned with all pertinent food policies, and keep apprised of emerging issues that could be challenges or opportunities for your business.
From food ideation to marketing practices, food production and nutritional practices are largely influenced by regulatory requirements for labeling, ingredients, and safety. Products are equally impacted by the national policies on dietary guidance and nutrition. FoodTrition Solution’s comprehensive knowledge of the regulations and policies impacting the food industry helps companies and organizations leverage insights and position themselves to attract a health-conscious audience. Be assured your ingredients and labeling align with the rules, and learn how to properly convey nutritional and health information on labels and in ads. In today’s marketplace, transparency and trust are key values for consumers and health influencers. FoodTrition Solutions will help you succeed.
As a former administrator of Federal regulatory programs for food labeling, ingredients, and safety, and agency administrator and former White House advisor for nutrition policy, Robert led the national agenda for food regulations. He also led the efforts for designing innovative and evidence-based outreach programs to improve the health of all Americans. Serving as a policy official for the 2010 and 2015 Dietary Guidelines for Americans, Robert also created the national Nutrition Evidence Library (NEL) to support national dietary recommendations. His long-held expertise in these governing fields directly translates to the values that support FoodTrition Solution’s mission.
FoodTrition’s ultimate goal is to translate this wealth of knowledge and in-depth research into actionable approaches for helping companies and organization understand and achieve regulatory compliance. Navigating the complex policies behind nutrition and food science can become taxing and perplexing. With the guide of a well-versed scientific and regulatory expert, businesses will learn how to better relay communication about the benefits of their product, while integrating the proper labeling requirements to enhance their impactful marketing campaigns.
As food and health science and consumer needs evolve, the FDA has implemented updates to the required Nutrition Facts Panel (NFP). This food labeling requirement change was backed by Former First Lady, Michelle Obama, with whom Robert closely collaborated to incorporate MyPlate(.gov) and Dietary Guidelines for Americans into national health initiatives.
FoodTrition Solutions helps food companies implement these new food labeling requirements, down to the finest detail to ensure proper compliance. Our suite of knowledge and comprehensive understanding of the NFP updates make us the perfect guide to your regulatory strategies. Moreover, “clean labeling” is no longer a fad or trend; it’s the governing principle for food sector companies.
Taking our food advisory a step further, FoodTrition Solutions guides companies and organizations on using tested FoodTrition Solutions concepts, e.g., for developing “CLEAR” labeling and a corporate Food Philosophy and Standards Guide for all nutrition and health-related communications, including claims. Production practices, ingredient sourcing and content, and nutrition labeling largely impact the ways food companies can market their products.
Impactful and truthful messaging doesn’t have to be mundane. Immense amounts of creativity and artistry stem from food creation. FoodTrition Solutions helps our clients highlight their innovative, revolutionary product and program designs, despite the hefty scientific research poured into its production. With our help, accurately convey the health and nutritional benefits of your products and programs while comfortably remaining in check with all FDA, USDA and other agency requirements.